News

Friday Report: 'Divergent' Scores $22.8 Million, 'God's Not Dead' Surprises

by Ray Subers
Divergent
 

 
March 22, 2014

Young-adult adaptation Divergent got off to a strong start yesterday, and is now on pace for an opening weekend north of $50 million. Meanwhile, Christian drama God's Not Dead is shaping up to be a surprise box office hit.

Playing at 3,936 locations, Divergent opened to an estimated $22.8 million on Friday. That includes $4.9 million from late Thursday shows. While that opening day figure is nowhere close to Twilight ($36 million) or The Hunger Games ($67.3 million), it's still one of the best young-adult debuts ever.

If Divergent plays like The Hunger Games, it will wind up with around $52 million for the weekend. That seems likely, given the demographic breakdown: the movie attracted more men than expected (41 percent), and was split evenly between those over and under 25 years of age. Combine that with an "A" CinemaScore, and Divergent may not be as frontloaded as its genre and poor reviews suggested.

Opening at 3,194 theaters, Muppets Most Wanted disappointed with $4.7 million. In comparison, the last Muppets movie earned $6.5 million on its opening day. For the weekend, Muppets Most Wanted could wind up below $15 million.

Christian drama God's Not Dead opened to a surprising $2.8 million. That's more in one day than Grace Unplugged, The Grace Card, The Christmas Candle and The Ultimate Life made in their entire runs. The movie should earn over $7 million for the weekend, which is better than legendary Christian hit Fireproof.

Mr. Peabody & Sherman
plummeted 50 percent to $2.7 million. 300: Rise of An Empire rounded out the Top Five with $2.4 million (down 58 percent).

The Grand Budapest Hotel
expanded to 304 locations and earned $1.9 million. For the weekend, the Wes Anderson movie is poised to earn at least $5 million.

Weekend Projections:
1. Divergent - $53 million
2. Muppets - $15 million
3. Mr. Peabody - $9.5 million
4. God's Not Dead - $8.1 million
5. 300 - $7.9 million

Discuss this story with fellow Box Office Mojo fans on Facebook. On Twitter, follow us at @boxofficemojo, and follow author Ray Subers at @raysubers.

Related Stories:
Forecast: 'Divergent' Leaps Into Theaters—Will It Be the Next YA Hit?

Related Chart:
Grosses for Friday, March 21, 2014



RECENT ARTICLES
12/14 Weekend Report: 'Exodus' is Weak 'King'
12/14 Around-the-World Roundup: 'Hobbit' Finale Opens to $122 Million Overseas
12/13 Friday Report: 'Exodus' Rules with $8.6 Million
12/11 Forecast: 'Exodus' to Reign Supreme at the Box Office This Weekend
12/11 Forecast (cont.): 'Top Five' Targets $10 Million, 'Inherent Vice' Reaches NY & LA
12/7 Weekend Report: 'Hunger Games' Leads One of the Worst Weekends of the Year
> MORE: News | Features
LATEST UPDATES
DAILY: Tuesday, 12/16 (31 tracked)
MPAA: New Ratings - 'Furious 7,' 'Jupiter Ascending,' 'Home,' 'Midnight Special,' 'Selma' & more >
12/16 DVD/Blu-ray Releases
STUDIOS: Market Share (as of Sun.)
WEEKEND: Actuals (84 tracked)
WEEKEND: Studio Estimates vs. Actuals
DIRECTORS: Ridley Scott Openings
ACTORS: Christian Bale Openings
DIRECTORS: Chris Rock Openings
DIRECTORS: Paul Thomas Anderson Openings
FOREIGN CHARTS >
> MORE UPDATES