News

Grading Mojo's Summer Forecast (cont.)

by Ray Subers
World War Z
 

 
September 6, 2013

<< Continued from "Grading Mojo's Summer Forecast"

The Lone Ranger

Forecast: $135 million
Actual: 90 million (est.)
Difference: -33%
Grade: D

Even if the movie looks awful, the team behind Pirates of the Caribbean should be good for at least $100 million, right? Wrong.

World War Z
Forecast: $135 million
Actual: $203 million (est.)
Difference: +50%
Grade: F

World War Z
opened a week after Man of Steel, and its trailer didn't clearly suggest that zombies were involved. For this to become Brad Pitt's highest-grossing movie ever—not to mention the Summer's top original movie—is truly a miracle. Unfortunately, this meant our modest prediction was way, way off.

Epic
Forecast: $130 million
Actual: $108 million (est.)
Difference: -17%
Grade: B

Epic
always looked like a weak animated offering. However, it faced little competition for family audiences over Memorial Day weekend, and Blue Sky Animation's previous lowest-grossing movie was Robots with $128.2 million. Ultimately, it couldn't even get close to that mark, so the prediction wound up a bit too high.

The Wolverine
Forecast: $125 million
Actual: $133 million (est.)
Difference: +6%
Grade: A

Coming off the poorly-received X-Men Origins: Wolverine—and with a cast made up mostly of unrecognizable Japanese actors—we correctly predicted that The Wolverine would be the lowest-grossing X-Men movie to date at the domestic box office.

Elysium
Forecast: $120 million
Actual: $95 million (est.)
Difference: -21%
Grade: C

With goodwill from District 9 and a big-name star in Matt Damon, we expected Elysium to do a bit better. Unfortunately, original sci-fi has had a fairly low ceiling this year, and Elysium will wind up right between Oblivion and Pacific Rim.

The Smurfs 2
Forecast: $115 million
Actual: $72 million (est.)
Difference: -37%
Grade: D

The Smurfs 2
will wind up earning about half as much as the first Smurfs movie, which is an unprecedented drop for a closely-timed family sequel. Blame it on the first movie's awful reception among parents (who ultimately make the purchasing decision) along with Despicable Me 2's stronger-than-expected performance.

Turbo
Forecast: $115 million
Actual: $82 million (est.)
Difference: -29%
Grade: C

Opening just two weeks after Despicable Me 2, it always seemed like Turbo would be one of DreamWorks Animation's lowest-grossing movies ever. It was hard to imagine, though, that it would earn around $20 million less than now-notorious DreamWorks bomb Rise of the Guardians.

Grown Ups 2
Forecast: $110 million
Actual: $132 million (est.)
Difference: +20%
Grade: C

Star Adam Sandler was coming off two of his biggest disappointments—Jack and Jill and That's My Boy—though that didn't affect Grown Ups 2 as much as expected. The comedy sequel retained over three-quarters of the first movie's gross, which isn't too shabby.

After Earth
Forecast: $105 million
Actual: $60.5 million
Difference: -42%
Grade: F

Nine of Will Smith's previous 10 movies had earned at least $138 million, and Jaden's The Karate Kid earned a whopping $176 million just three years ago. Regardless of how awful After Earth looked, it seemed unlikely that it would miss $100 million by such a huge margin.

The Great Gatsby
Forecast: $100 million
Actual: $144.8 million
Difference: +45%
Grade: F

While many have read and enjoyed The Great Gatsby, it was hard to imagine younger audiences would rush out to see the adaptation of a book that their ninth grade English teacher made them read. Warner Bros. marketed the heck out of this, though, and it wound up surpassing even the most generous expectations.

2 Guns
Forecast: $100 million
Actual: $77 million (est.)
Difference: -23%
Grade: C

Denzel Washington and Mark Wahlberg in a buddy action comedy seemed like a safe bet for $100 million. Unfortunately, 2 Guns looking way too generic, and its on pace to close on the lower-end of Denzel's typical range.

Other $100 Million Movies

The Conjuring (est. $138 million): Aside from the Paranormal Activity franchise, it's been many years since a horror movie earned over $100 million, so leaving this off the forecast seemed reasonable at the time.

Now You See Me (est. $118 million): On paper, May 2013 was going to be one of the most competitive months ever, and we expected a modest magician thriller to get passed over for higher-profile content.

We're the Millers (est. $140 million): When the Summer predictions were originally published, We're the Millers didn't even have a trailer yet, so it was hard to make a judgment on it. Even with the trailer, though, it would have been nearly impossible to predict it would be this big.

Lee Daniels' The Butler (est. $120 million): When predictions were made, this wasn't even scheduled for a Summer release.

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Box Office Mojo fans on Facebook. On Twitter, follow us at @boxofficemojo, and follow author Ray Subers at @raysubers.

Related Stories:
Summer 2013: Winners & Losers
Summer 2013 Sets New Record with $4.76 Billion
'Despicable' Drives July to Second-Highest Monthly Gross Ever
'Man of Steel,' 'Monsters U' Lead Record-Setting June
May Kicks Off Summer 2013 With Record Grosses
Summer 2013 Forecast

Related Charts
Summer Calendar Grosses
2013 Grosses (2013-only releases)
Year-to-Date Comparison



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