The fifth Die Hard movie took in $7.2 million on Friday; add in its $8.2 million from Valentine's Day, and the movie has so far earned $15.4 million. In comparison, Live Free or Die Hard grossed $15 million through its first two days. For its five-day opening, A Good Day to Die Hard will likely wind up under $40 million, which is slightly disappointing given the franchise's strong history and the ubiquitous marketing effort.
Safe Haven was a close second on Friday with $7.15 million—it opened ahead of Die Hard on Valentine's Day, though, and has a two-day lead with $16 million. For the five-day frame, the movie should earn over $30 million, which would put it in the same general league as 2010 Sparks adaptation Dear John.
Critics and audiences were extremely divided on Die Hard and Safe Haven: both have atrocious scores on Rotten Tomatoes (less than 20 percent fresh), but each earned a solid "B+" CinemaScore from audiences.
Last weekend's winner Identity Thief had another great day on Friday: it fell 41 percent to an estimated $6.5 million, which was good for third place. Through eight days, the Jason Bateman/Melissa McCarthy comedy has earned $53.8 million, and by Monday it will pass Mama to become the highest-grossing 2013 release to date. Escape from Planet Earth opened to $3.7 million from 3,288 locations on Friday. That doesn't sound like much, but animated movies play well through holiday weekends, and a four-day opening north of $15 million is a guarantee. That's not a bad tally for a movie that got pushed out without much marketing after languishing on the shelf for a bit. Warm Bodies rounded out the Top Five with $2.6 million, which is off a light 20 percent from last Friday. The zombie romance has earned $43.8 million so far, and will be past $50 million through Monday.
Young adult fantasy adaptation Beautiful Creatures is bombing so far: the movie took in $2.3 million on Friday for a terrible two-day total of $4.8 million. For the five-day frame, it will likely wind up just over $10 million, which virtually guarantees that fans of the book series will never, ever get to see a sequel.
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